For most people, buying a luxury watch represents a significant investment of time and value in design, function, and quality. In return, you acquire an exceptional product designed to give you a lifetime of enjoyment and then some.

That’s why we’ve put together our ultimate guide to buying a luxury watch. We cover everything from what to think about before you even enter the boutique to how to care for your new luxury watch so it can be handed down to future generations.

Why you should buy one

For men, it is one of the few socially acceptable accessories, but also the most overt expression of their persona. For women, it is part of their jewelry or fashion ensemble, which requires equally considered coordination, and no less an expression of their persona. Some choose to wear a luxury watch simply because they like the way it looks – indeed many examples can be regarded as art. Others get excited about the engineering of complex inner-mechanics. Here are several reasons why owning a luxury watch makes sense.


A luxury watch is crafted by skilled artisans using higher-grade materials, and subjected to a multitude of quality control tests. The intrinsic value in this translates into several benefits. The first is the reliable precision and quality of the build. In the class of mechanical (and quartz), luxury watches are better made and more accurately regulated. In general, they will stand up to wear better and offer better protection from damage over something cheaper.


Properly cared for, a luxury watch will last for several decades (or longer). Check out any of the major watch auctions (Phillips, Christie’s, etc.) and you will find ready evidence of this. Worn regularly over years or decades, a watch becomes intimately associated with its owner. A luxury watch’s ability to stand the test of time means it can be passed down to future generations. It can serve as a meaningful heirloom, rite of passage, or long-lasting memento.

Look the part

In most circumstances, looking at the part can prove all-important. Luxury watches are widely respected and quick to be noticed by others that appreciate the finer details. (Especially when paired with stylish clothing.) As a result, they can serve as great conversation ‘openers’. A luxury watch communicates an appreciation for the finer things in life. By owning one, you can attract the right type of attention from like-minded people.

What to do before you head to Jackson Square Fine Jewelers

Now that you’ve decided you want to buy a luxury watch, there are a few things you should do before you come to see us. These won’t take long but they will help ensure you’re buying experience is as seamless and as enjoyable as possible.

Decide your budget

Know how much you’re prepared to spend and what you would like to get for your money. Do you want a more prestigious brand or a watch with more complications? Do some research online first and see what options are available within your price range.

Consider where you’re going to wear your new luxury watch

Is this your first watch or your third? Will you be wearing it every day or are you buying it for a specific purpose or special occasion? Aside from telling the time, different luxury watches are designed for different uses. And, broadly speaking, a dress protocol exists decreeing which style is appropriate in certain settings. Do some research to understand the various genres and complications available. At this stage, it also pays to take into account how each of the movement types will behave in relation to your intended usage.

Understand where you can wear it

This primarily concerns the watch’s water resistance. (But could also relate to magnetic resistance depending on the type of machinery you workaround.) A 30m rating means the watch can repel rain or minor splashes around the sink. But to take it in the pool, snorkeling, SCUBA or deepsea diving requires significantly higher levels of resistance. Remember, the stated water resistance only relates to the case, so if intended for swimming or diving, make sure the bracelet or rubber strap is also suitable.

Considering coming in to see us? Fell free to contact us here with any questions you may have!