This is a very common question we get. The answer is far more complex than you may think, so in this blog, we are going to go into deep detail about why people buy our luxury watches, and why you should too.

What is a watch made for? For telling the time. At least in the common thinking, with that said, it makes sense that people would argue “I don’t need a watch because I have my phone”.

So why do people buy luxury watches?

And why should you? Originally, the wristwatch was a crucial necessity for everyone, as it was the only thing with which we could keep track of the time. Nowadays, we have multitudes of technology around us which means that you can easily check the time no matter what you are wearing. 

Having this in mind, is buying a luxury watch rational? Well, both yes and no. If we fail to see the value of a luxury watch, or simply see it from the perspective of telling us the time then we may find it irrational. But if we can see all of the other things that a luxury watch is, then give us a call today and we can set you up with the perfect watch.

If you think about it, a lot of the things we buy are not rational, and to a large extent. 

No, we don’t really need luxury watches, but we want them! So what is it that makes us want luxury watches? Here are the main reasons you should buy a luxury watch, and the top reasons that prove why buying a luxury watch isn’t all that irrational, after all.

High quality and long-lasting

One of the key differences between a cheap watch and a luxury watch is quality.

A luxury watch has high quality and is made to last for years and generations. Most cheaper watches, you buy and wear until they break, then throw away and buy a new one. With that said, the watch doesn’t mean anything to you.

A luxury watch, on the other hand, is something that will follow you through all of life’s events, and that will continue to tick year after year. A luxury watch can last for generations with the proper care, and this makes a luxury watch something truly special.

Furthermore, it makes luxury watches perhaps the best heirloom there is.

With that said, a luxury watch is a perfect heirloom that can be passed down from generation to generation.

Value placement or even investment

A luxury watch can prove to be a great investment and placement of your money.

However, with that said, this does not mean that you can buy any luxury watch and expect it to increase in value. Like most things, most watches will decrease in value. And like all investments, it requires expertise and knowledge to know what to buy. Give us a call today for all of our best tips! Luxury watches are qualitative objects that last for generations, due to that they are great objects for collectors. Vintage and older luxury watches also have a large secondhand market.

As a general rule, the more prestigious and sought-after the brand is, the better investment it will prove to be. Having this in mind, Swiss and German-made watches are especially proven to be the best investments. There are of course many exceptions to this rule, and our best tip is to research and educate yourself about this in order to make the wisest financial decisions.

Most people do not buy luxury watches with the intention of them being investments, but if they prove to be just that, it’s a nice bonus.


One of the reasons you should buy a luxury watch (and why luxury watches are so appreciated), is because of their craftsmanship. Luxury watches are pieces of craftsmanship that have been manufactured with great attention to detail and passion.

Generally speaking, the more expensive the watch is, the more craftsmanship and work has gone into it. When you understand just how much work and attention goes into making a luxury watch, you can truly appreciate them for what they are. A cheap watch that you wear solely for the time sake of telling the time cannot be compared to a luxury watch. Sure, the core purpose of them is the same, but a luxury watch is so much more.

It’s not just a watch. It’s a piece of art of which years have gone into research and development, and countless hours have been required in order to produce it. When you understand that, you see luxury watches from a completely different angle and can appreciate them for what they truly are. A luxury watches millenary watch will normally feature a mechanical movement. A mechanical movement can consist of hundreds of tiny components. These tiny parts are then intricately assembled to create a fully functioning engine that keeps an incredible accuracy.

Luxury watches are beautiful

Wonderful resources have been invested in designing a watch. It’s not only the craftsmanship that has gone into it but the actual design of the watch. Each and every single detail has been carefully thought-out of and has been intricately finished down to the tiniest details.

A watch is also beautiful from a design standpoint, and because of the wide variety, of designs and models, you can be sure that you will find one you will like. A cheap watch tells the time, but a luxury watch will make you forget that you were looking at your watch to tell the time.

Contact us

With all of this said, why not buy a luxury watch? We service and overhaul almost all Rolex watches on site. We also can service most other fine Swiss and German-made watches. From a simple battery replacement to the complete servicing of a complicated mechanical watch, we can do the work in a timely fashion with a service warranty. We have been servicing fine watches for over 20 years. We also restore and service our own stock Rolexes and other fine makes as well before they go into our showroom cases. Most all our stock watches come with an in-store warranty for authenticity, timekeeping, and water resistance.

Our watchmaker, Mike, has been with Jackson Square for over 17 years working on hundreds of fine Swiss watches. He has mastered the art of watchmaking through his attention to detail in making sure every little part is cleaned properly and placed back in the watch. If you have had your Rolex serviced by us in the past, more than likely it was Mike who worked on it!

For questions please please visit our contact us page, here